Born from a passion for design and visual culture.
ONOTO is driven by the desire to discover, structure and enhance ideas.
Tristan Rasson — Founder of ONOTO
But what is ONOTO?
Onoto, also called achiote, is a tropical spice and natural dye.
Used with precision, it enhances dishes without ever altering them:
a subtle flavour, a controlled colour, a lasting impact.
This philosophy guides the studio’s approach.
In design as in cooking, it is not about doing too much,
but about adding exactly what is needed to reveal an intention,
strengthen an identity and make each creation memorable.
What drives us
01 — Curiosity & Creativity
Driven by constant curiosity, ONOTO explores new visual territories, new references and new uses.
Creativity is never gratuitous:
it serves an objective, a message and a brand strategy.
02 — Transparency
The studio is committed to an honest and pragmatic approach.
Each recommendation is driven by a genuine need.
When an idea does not seem relevant — for technical, strategic or usage reasons —
we state it clearly, in the interest of the project.
03 — Freedom & Management
ONOTO values a balanced collaboration:
providing expertise and direction, while respecting the client’s freedom of decision.
Rigorous management of timings, priorities and action plans makes it possible to move forward efficiently, without unnecessary rigidity, while maintaining the agility required for each project.