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Starting your own business: logo, website, Google, networks... don't overlook anything
When you start your own business or set up your own company, you often think about the product, the offer, and your first customers. And that's perfectly normal.
However, one thing is too often underestimated (or even forgotten): the first visual impression.
Your brand image, your online presence, your communication materials — these are your silent salespeople, the ones who speak for you when you're not there.
I still see too many entrepreneurs improvising their start-up with a makeshift logo, no website, or an incomplete Google listing. This is a mistake... and it can be costly.
The basics: laying solid foundations
You don’t need “everything” at the beginning, but you do need the right elements.
1. A logo and a coherent visual identity
We are not simply talking about an icon. It is a logo designed for you, accompanied by useful variations, defined colours, appropriate typography, and usage guidelines.
Indeed, this visual foundation is used everywhere: on your website, social media, business cards, and even your email signature.
➡️ A well-built visual identity helps you stand out and remain recognisable.
2. Showcase website: your digital anchor point
Even a simple website makes all the difference. It shows your professionalism and gives a clear framework to your activity.
You can present your offering, positioning, services and vision there.
In addition, it works for you 24/7. And unlike social media, it truly belongs to you.
3. A well-completed Google My Business profile
Do you work locally (coach, craftsman, therapist, restaurateur, etc.)?
Then your Google listing is your showcase on Google Maps. It allows you to appear in searches, collect customer reviews, and be found easily.
👉 An optimised listing can sometimes be more powerful than a poorly referenced website.
4. Print and digital materials: paying attention to details
The business card remains a valuable tool in certain contexts. But it must reflect your brand image.
Similarly, a well-designed email signature or a branded invoice template shows your professionalism from the very first contact.
➡️ These small details have a big impact.
5. A minimal presence on social media
There is no need to be present everywhere. The key is to choose the right channels, where your audience is.
Indeed, creating a clear, well-configured account, with a polished biography and coherent visuals helps anchor your brand in your audience’s mind.
And to help you save time, I can also provide customised post templates that you can easily reuse.
Are you launching soon?
We offer a comprehensive support package, designed for entrepreneurs and freelancers who want to start with a professional image without missing anything.
We discuss your project, your budget and your pace, and I build a launch pack with you tailored to your needs.
👉 Want to discuss it?
